Roland Barthes
Roland Barthes (November 12, 1915 – March 25, 1980) was a French literary critic, literary and social theorist, philosopher, and semiotician.
Automobiles and transport
@ I think cars today are almost the exact equivalent of the great Gothic cathedrals. I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.
Roland Barthes' The New Citroën (1957)
http://en.wikiquote.org/wiki/Roland_Barthes